China's knitting industry's strategy of entering the international market
In the international market, China's medium and low-end knitwear has maintained a growing export volume with an advantage of high quality and low price. The average annual growth rate has exceeded 20%, and it has formed several major representatives in Hong Kong, Japan, the European Union and the United States. Export area. However, in terms of import and export, the knitting industry is also facing the problems of international trade frictions encountered by the textile industry and the pressure of RMB appreciation. At the same time, in the international market, Chinese knitwear is mainly imported into the international market in the form of OEM processing and OEM. The low grade of export products makes it difficult for Chinese knitwear to obtain high added value. In order to further accelerate the pace of development in the international market, China's knitting industry must take a diversified development path, increase investment in scientific research, accelerate industrial upgrading, increase product structure adjustment, and exert gravity in terms of brand, quality and characteristics. .